01Story-to-shelfBrand & Positioning Counsel
Advisors who sharpen the brand story, the name, and the positioning — turning a founder's conviction into a proposition buyers and shoppers actually choose.
Now Streaming · CPG Advisors & Counselors
The Counsel.On the Big Screen.In Front of Real Founders.
Counselors.tv is a curated showcase series that spotlights the CPG advisors and counselors who help emerging brands launch and scale — and gets their counsel in front of founders, operators, category managers, and retail decision-makers across North America. A new extension of the Entrepreneur Magazine TV show.
Get FeaturedAn on-screen spotlight in front of the founders who need you.
ShowcasePut your advisory practice in front of emerging brands.
Gain AccessReach founders and operators across the CPG landscape.
Grow FasterMove from first call to long-term engagement, faster.
ExpandScale proven advisory frameworks into new categories.
Where founders find their counsel
Real advisory across the CPG journey.
Most emerging-brand wins trace back to six kinds of counsel. Knowing which one you need shapes the engagement, the roadmap, and the outcome.
01Story-to-shelf
02Distribution accessRetail & Buyer Strategy
Counselors who open the right doors — channel strategy, buyer relationships, and the line review prep that turns a pitch into a placement.
03Runway buildersCapital & Fundraising Advisors
Advisors who structure the raise, model the runway, and connect founders with the operators and investors who fund the next stage of growth.
04Make-to-scaleOperations & Supply Counsel
Counselors who fix the back of house — co-man sourcing, cost of goods, fulfillment, and the operational rigor that makes scale survivable.
05Demand enginesGrowth & Marketing Strategy
Advisors who build the demand engine — retail media, trade spend, velocity, and the marketing mix that earns repeat off the shelf.
06Operator mentorsFounder & Leadership Coaching
Seasoned operators and counselors who coach the founder — decisions, team, and the hard calls that separate brands that scale from brands that stall.
Vetted Advisor RosterA curated bench of advisors with real CPG operating track records.
Founder Match HeadquartersBriefings and intros that pair a founder's stage with the right counsel.
Real Solution CenterEngagement guidance from operators who have built and scaled brands themselves.
200+CPG advisors featured
500+Emerging brands in network reach
25+Advisory disciplines covered
Inside the Network
Your direct line to the right counsel.
Our core line-up of showcase channels — and the broader Conzumables network — connects founders with the advisors, disciplines, and operators they need. A better way for brands to find the counsel that scales them.
Strategy & Brand
- Brand Positioning
- Naming & Identity
- Category Strategy
- Pricing & Margin
- Innovation Pipeline
Go-to-Market
- Retail Buyer Strategy
- Channel Expansion
- Retail Media
- Trade & Promotion
- Velocity & Resets
Capital & Operations
- Fundraising
- Financial Modeling
- Co-Man Sourcing
- Supply & Fulfillment
Other Topics
- Founder Coaching
- Board & Governance
- Exit Strategy
- Team Building
- Funding Brands
Connect with the right advisors
Find counsel for your exact stage
Drive smarter decisions and growth
Deliver measurable results
The Featured Channel
Real advisors. Real founders. Real growth stories.
Every season the Counselors.tv showcase features a curated slate of CPG advisors — captured in studio, lit like a flagship interview, and packaged into a founder-ready spotlight. It is the easiest way for an emerging brand to scout the counsel it needs without leaving its desk.
What every featured advisor gets on the channel
Spotlight Episode
A polished, on-screen feature that frames your practice like a flagship interview.
Founder Reel
A short-format cut built for founders scouting counsel on the go.
Methodology Notes
Your approach — frameworks, focus areas, and how you engage.
Engagement Read
Stage-fit guidance on when and how founders work with you best.
Discipline Snapshot
Where your counsel lands in a founder's journey and what it unlocks.
Intro Kit
A staged introduction plan to move from screen to first working session.
Track Record
Your operating history told the way founders want to hear it.
Outcome Snapshot
Wins and case signals that make the engagement easy to say yes to.
One channel. Endless counsel.Lights. Strategy. Action. Connect. Feature. Scale.
The team behind the network has
100+ Years
in the business
A legacy of experience. A future of counsel.
Four generations of brand building, retail, innovation & advisory excellence — now pointed at the counselors shaping the next wave of emerging brands.
A Corner Advisory Desk
Our story starts at a single advisory desk built on hard work, candor, and a passion for helping founders make the right call.
Certified Grocers
We grew alongside the industry as a proud member of certified grocers — contributing to one of the strongest buying and marketing cooperatives.
Global Brands
We advised iconic global companies in consumables, merchandising, and shopper engagement.
Emerging Brands
Co-founders, advisors, and builders of successful brands — taking emerging products from concept to scale.
Built to Scale
Today we run our own showcase network, helping founders find the counsel they need to launch, scale, and grow everywhere consumers shop.
Industry ExpertsDeep expertise across every CPG discipline and channel.
Brand BuildersProven success developing, advising, and scaling winning brands.
Network PowerOur network. Your advantage. National reach, founder-first focus.
Relationships That LastBuilt over decades. Focused on the future.
Building a stronger CPG industry. Together.
Key trade associations & founder events.
Uniting advisors, operators, and founders across the consumer-packaged-goods landscape to promote innovation, growth, durability, and a stronger tomorrow.
Emerging Brands
Build. Launch. Scale.NEXTYBevNETNaturally NetworkStartup CPGSKU
Retail & Channel
Access. Velocity. Placement.IFPANACSFMINGA
Capital & Operators
Fund. Operate. Grow.VMGCircleUpAccelFoodsOperators Guild
Leading trade showsNatural Products ExpoEntrepreneur LiveStartup CPG SummitFancy Food ShowFuture of CPG
Where the Counsel Reaches (Channels)
Connecting founders to the advisors who scale them.
The Conzumables showcase network helps founders, advisors, and operators navigate the CPG landscape by aligning the right counsel with the right stage for growth.
Mass & Club
- Walmart
- Target
- Costco
- Sam's Club
- BJ's
Grocery Retailers
- Kroger
- Albertsons
- Publix
- Ahold Delhaize
- Sprouts
Natural & Specialty
- Whole Foods
- Erewhon
- Thrive Market
- Co-ops
- Independents
Capital & Operators
- Venture Funds
- Family Offices
- Operators
- Accelerators
E-Commerce & Digital
- Amazon
- Walmart.com
- Shopify DTC
- Retail Media
- Marketplaces
Coast to coast
Advisors and founders in all 50 states.
We connect founders with the counsel that is prime for their stage — discipline by discipline. We have the bench, the relationships, and the network reach to put the right advisor in front of your brand wherever you build.
50States covered
100+Years of combined experience
25+Advisory disciplines served
On AirNew episodes every season
Get on the channel
Advising the next wave of CPG brands?
Send your discipline, focus areas, the stages you serve, and your operating track record. The showcase team responds with a fit read, a spotlight slot, and a clear path to the founders who need your counsel.